The market monopoly pattern of silicone rubber has not yet emerged, and the regional advantages of the brand are still there

Beijing, China Economic Network, April 10: With the deepening of urbanization, the construction aluminum door, window and curtain wall industry derived from the real estate industry will also usher in a period of prosperity. The domestic silicone rubber market is facing new opportunities and challenges. The analysis and survey of the rubber brand market conducted by China Curtain Wall Network recently showed that the leading position of the famous brand enterprises in their respective regions is still obvious, and the regional advantages of the brand formation will also become increasingly strong. The brand will become an important chess piece in the future market competition as an invisible factor.

China Curtain Wall Network has made the following analysis on the market share of the top ten enterprises in the rubber brand list in East China, South China, Central China, North China, West China, Northeast China and Hong Kong, Macao and Taiwan (the first six are examples):

Today, in the era of high speed in which the regional advantage is becoming more and more obvious, the market leading position of famous brand enterprises in their respective regions is still obvious, and the regional advantage of brand formation will also become increasingly strong. As an invisible factor, brand will become an important chess piece in the future market competition.

Take the "five leading enterprises in China's silicone rubber industry" as an example, Baiyun Chemical has 40% of its total sales in the South China market, Hangzhou Zhijiang accounts for 50% of its total sales in the East China region, Shandong Yong'an Rubber Industry has reached a market share of nearly 70% of its own products in the North China market, and Zhengzhou Zhongyuan's sales quota in the Central China region also exceeds the sales quota of other regions, Chengdu Sibao Technology also accounts for almost half of its total sales in the western market.

With the continuous deepening of urbanization, the future real estate industry will play a more prominent role in a period of time, and the development pattern of the building aluminum door and window curtain wall industry derived from the real estate industry will also be more obvious. The domestic silicone rubber market is facing new opportunities and challenges. Compared with imported silicone brands such as Dow Corning, the difference between domestic rubber and its quality is smaller and smaller, and domestic rubber has incomparable advantages over imported rubber in terms of price. In recent years, well-known brands such as "Baiyun", "Golden Mouse", "Yong'an" and "Siland" have formed a dominant market share situation in their respective regions, and this market share situation will become more obvious with the increase of time.

If enterprises want to make progress, they must form a market development model with enterprise characteristics. China Curtain Wall Network believes that, as the new leading enterprises represented by Shandong Yong'an Rubber Industry and Chengdu Sibao, most of them rely on their regional advantages in the early stage of market expansion to form their own market scale in the surrounding areas. Some regions take the lead in forming a recognition of their own brands, and then expand the development channels of their own products, so that other regions can slowly recognize their own products and form a "brand effect". This development model with enterprise characteristics will also become a method for developing enterprises to learn from.

(Source: China Economic Network)